Catégorie : Assortment
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Launching a New Sustainable Food Option: A Bel x Carrefour Links Case Study
How does Carrefour Links help suppliers to understand the impact of a product launch on their customers? As part of the launch of a new range of plant-based cheese by Bel, Carrefour Links teams analyzed the impact of the introduction of this plant-based alternative on shoppers in its cheese category. Purchasing behavior: Our analyses reveal…
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Optimizing Assortment Strategies in Romania: Procter & Gamble’s Insightful Leap Using Carrefour Links
In a groundbreaking initiative within Romania, Procter & Gamble tapped into the power of Carrefour Links Data to dissect and understand the spending behaviors of their consumers across the different Carrefour channels (hypermarket, supermarket, convenience, in-store, online). This meticulous analysis brought to light a pivotal difference in shopping habits: consumers tend to buy in larger…