A 360 offering built for customer obsession
Capture
Solutions to inspire prospects and customers
Convert
Solutions to support customers in their sales journey
Converse
Solutions to develop long-lasting and trusting relationships with customers
Comprehend
Solutions to access accurate, comprehensive and added-value information throughout the full customer lifecycle
Capture Solutions to inspire prospects and customers
Convert Solutions to support customers in their sales journey
Converse Solutions to develop long-lasting and trusting relationships with customers
Comprehend Solutions to access accurate, comprehensive and added-value information throughout thee full customer lifecycle
Xperiences. A neutral, secure and privacy-safe environment enabling the construction and analysis of audiences to drive traffic and engagement, in any channel. > More
Search & Display. Highly interactive and contextualized digital visibility within Carrefour digital assets. > More
AdScreens. Access for brands partners to one of largest digital in-store and out-of-home inventories. > More
Carrefour CRM. Highly-specialized marketing mechanisms such as promogaming®. > More
Merch & Supply. Data science-based collaboration on merchandising or supply chain programs. > More
PoS & DataShopper. A series of advanced dashboards providing insights to understand sales dynamics and shoppers' behavior. > More
A customer journey,
enriched by Carrefour Links
Thomas, a loyalty card customer who used to shop in-store, has recently started shopping online due to the Covid-19 pandemic.
When he signs up for his account, Thomas consents to receive personalized offers.
Thomas goes on carrefour.fr and searches for “Breakfast cereal”.
Organic options are proposed, because he usually buys bio products in-store.
After his purchase, Thomas is retargetted by his favorite cereal brands when surfing web.
After his purchase, Thomas receives a personalized e-coupon for his favorite cereal brands.
Cereal brands can access to insights to better understand customers’ behaviours
and adjust their offer.
CAPTURE
Search & Display
Thomas is a loyalty card customer who shops in-store & online.
When he signs up for his account, Thomas consents to receive personalized offers.
Thomas goes on carrefour.fr and searches for “Breakfast cereal”.
Organic options are proposed, because he usually buys bio products in-store.
CONVERT
Xperiences
After his purchase, Thomas is retargetted by his favorite cereal brands when surfing web.
CONVERSE
Carrefour CRM
After his purchase, Thomas receives a personalized e-coupon for his favorite cereal brands.
COMPREHEND
DatShopper
Cereal brands can access to insights to better understand customers’ behaviours
and adjust their offer.