A 360 offering built for customer obsession

 

Capture

Solutions to inspire prospects and customers

Convert

Solutions to support customers in their sales journey

Converse

Solutions to develop long-lasting and trusting relationships with customers

Comprehend

Solutions to access accurate, comprehensive and added-value information throughout the full customer lifecycle

Capture Solutions to inspire prospects and customers

Convert Solutions to support customers in their sales journey

Converse Solutions to develop long-lasting and trusting relationships with customers

Comprehend Solutions to access accurate, comprehensive and added-value information throughout thee full customer lifecycle

A customer journey,
enriched by Carrefour Links

Thomas, a loyalty card customer who used to shop in-store, has recently started shopping online due to the Covid-19 pandemic.

When he signs up for his account, Thomas consents to receive personalized offers.

Thomas goes on carrefour.fr and searches for “Breakfast cereal”.

Organic options are proposed, because he usually buys bio products in-store.

After his purchase, Thomas is retargetted by his favorite cereal brands when surfing web.

After his purchase, Thomas receives a personalized e-coupon for his favorite cereal brands.

Cereal brands can access to insights to better understand customers’ behaviours
and adjust their offer.

CAPTURE

Search & Display

Thomas is a loyalty card customer who shops in-store & online. 
When he signs up for his account, Thomas consents to receive personalized offers.

Thomas goes on carrefour.fr and searches for “Breakfast cereal”.
Organic options are proposed, because he usually buys bio products in-store.

CONVERT

Xperiences

After his purchase, Thomas is retargetted by his favorite cereal brands when surfing web.

CONVERSE

Carrefour CRM

After his purchase, Thomas receives a personalized e-coupon for his favorite cereal brands.

COMPREHEND

DatShopper

Cereal brands can access to insights to better understand customers’ behaviours
and adjust their offer.