Launching a new sustainable food option: A market disruption case study

Innovative launch: A sustainable food product’s market impact
Our data-driven approach unveiled the transformative potential of introducing a sustainable food alternative.

The key findings from the launch year are:

• Consumer Transition: 58% of consumers exclusively purchased traditional products before, highlighting a significant market shift towards sustainable alternatives.
• Competitive Switch: 10% of our consumers previously chose competitors’ sustainable options, indicating our entry captured a noteworthy market share.
• Demographic Insights:
  • 57% of the product’s consumers are “Organic Nutrition” enthusiasts, a stark contrast to just 10% in other categories.
  • Young adults (25-39 years old without children) represented 17% of the clientele, compared to 6% across other categories, revealing unique demographic appeal.

These insights underscore the strategic value of aligning with consumer trends towards health and sustainability, reinforcing our position in the market.