Blog

01 How Procter & Gamble renewed with Growth in convenience stores thanks to Carrefour Links Procter & Gamble leveraged Carrefour Links data to better understand its relatively modest performance in convenience stores compared to other retail formats in France—and to identify potential growth opportunities. Initial insights revealed that its market share in convenience stores was nea...
02 How Procter & Gamble redesigned its assortment using Carrefour Links Noticing a slight slowdown in diaper category sales in Romania—particularly in e-commerce—Procter & Gamble leveraged Carrefour Links data to analyze consumer buying behavior and identify opportunities for improvement. Initial analyses revealed that consumers were purchasing larger quantities on...
03 Key Insights from the "Unlocking Mutual Success" Webinar on Data Collaboration In our first webinar part of the Links Webinar Series, industry leaders joined us to discuss "Data Collaboration: from Raw Data to Category Management Excellence." This session offered a deep dive into transforming raw data into actionable insights for better category management. emphasizing the ...
04 Reviving Fem Care : Strategic Insights into Promotional Success with Carrefour Procter & Gamble used Growth to analyze tampons declining sales in Carrefour Spain, aiming to uncover the causes behind the reduction in sales, buyers and spending per buyer. This strategic initiative sought to identify and address the factors contributing to tampons market losses, and we qui...
05 Launching a new sustainable food option: A market disruption case study Innovative launch: A sustainable food product's market impact Our data-driven approach unveiled the transformative potential of introducing a sustainable food alternative. The key findings from the launch year are: Consumer Transition: 58% of consumers exclusively purchased traditional pr...
06 Optimizing Assortment Strategies in Romania: Procter & Gamble's Insightful Leap Using Carrefour Links In a groundbreaking initiative within Romania, Procter & Gamble tapped into the power of Carrefour Links Data to dissect and understand the spending behaviors of their consumers across the different Carrefour channels (hypermarket, supermarket, convenience, in-store, online). This meticulous ana...