Optimizing Assortment Strategies in Romania: Procter & Gamble's Insightful Leap Using Carrefour Links

In a groundbreaking initiative within Romania, Procter & Gamble tapped into the power of Carrefour Links Data to dissect and understand the spending behaviors of their consumers across the different Carrefour channels (hypermarket, supermarket, convenience, in-store, online). This meticulous analysis brought to light a pivotal difference in shopping habits: consumers tend to buy in larger quantities online than in-store, despite having access to the same assortment, pack sizes and promotions.
This insight was a game-changer, highlighting an emerging trend of stockpiling through e-commerce platforms with a prime opportunity for Procter & Gamble to tailor their strategy by introducing larger SKUs, optimized for e-commerce, to capture the growing trend of increased online spending.

This strategic pivot is not just about adapting to current trends but also about anticipating future consumer behaviors, ensuring that Procter & Gamble stays ahead in the competitive market. By leveraging the comprehensive data analytics provided by Carrefour Links, Procter & Gamble was able to make informed decisions that significantly enhanced their product positioning and consumer satisfaction in Romania’s retail landscape.

Key Highlights:

  • Deep dive into the spending habits of Carrefour shoppers, to identify the e-commerce stock-up trend.
  •  The preference for larger quantities online highlight the opportunity to introduce larger SKUs.
  • Enhancing shopping experiences and satisfaction.

This use case serves as a testament to the power of leveraging sophisticated data analytics to drive strategic decision-making. It showcases how Procter & Gamble, in partnership with Carrefour Links, successfully navigated the complexities of consumer behavior in Romania, resulting in a significant leap towards meeting and exceeding consumers expectations in the digital age.