Blog

01 How Procter & Gamble renewed with Growth in convenience stores thanks to Carrefour Links Growth Procter & Gamble leveraged Carrefour Links data to better understand its relatively modest performance in convenience stores compared to other retail formats in France—and to identify potential growth opportunities. Initial insights revealed that its market share in convenience stores was nea...
02 Key Insights from the "Unlocking Mutual Success" Webinar on Data Collaboration Growth In our first webinar part of the Links Webinar Series, industry leaders joined us to discuss "Data Collaboration: from Raw Data to Category Management Excellence." This session offered a deep dive into transforming raw data into actionable insights for better category management. emphasizing the ...
03 Reviving Fem Care : Strategic Insights into Promotional Success with Carrefour Growth Procter & Gamble used Growth to analyze tampons declining sales in Carrefour Spain, aiming to uncover the causes behind the reduction in sales, buyers and spending per buyer. This strategic initiative sought to identify and address the factors contributing to tampons market losses, and we qui...
04 Optimizing Assortment Strategies in Romania: Procter & Gamble's Insightful Leap Using Carrefour Links Growth In a groundbreaking initiative within Romania, Procter & Gamble tapped into the power of Carrefour Links Data to dissect and understand the spending behaviors of their consumers across the different Carrefour channels (hypermarket, supermarket, convenience, in-store, online). This meticulous ana...