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01 Optimizing Assortment Strategies in Romania: Procter & Gamble's Insightful Leap Using Carrefour Links online In a groundbreaking initiative within Romania, Procter & Gamble tapped into the power of Carrefour Links Data to dissect and understand the spending behaviors of their consumers across the different Carrefour channels (hypermarket, supermarket, convenience, in-store, online). This meticulous ana...