Blog

01 How Procter & Gamble redesigned its assortment using Carrefour Links Non classé Noticing a slight slowdown in diaper category sales in Romania—particularly in e-commerce—Procter & Gamble leveraged Carrefour Links data to analyze consumer buying behavior and identify opportunities for improvement. Initial analyses revealed that consumers were purchasing larger quantities on...
02 Launching a new sustainable food option: A market disruption case study Non classé Innovative launch: A sustainable food product's market impact Our data-driven approach unveiled the transformative potential of introducing a sustainable food alternative. The key findings from the launch year are: Consumer Transition: 58% of consumers exclusively purchased traditional pr...